What are the main differences between SEO & PPC?

Updated on June 23, 2021

One of the questions that we are often asked is whether marketing budgets should be allocated towards SEO or PPC, or spread between both.

This is a simple question that doesn’t have a simple answer. Luckily we can advise you after determining the following factors:

  • Your goals and objectives
  • Your budget and resources
  • Your industry
  • Your current performance on SERPs

Please refer to the table below to understand the crucial differences between these two strategies;

SEO (Search Engine Optimization) PPC (Pay per Click)
SEO Strategy needed PPC Strategy needed
Clicks are free You pay per click. And Cost Per Click (CPC) can vary
depending on the competitiveness of your keywords.
A high SERP rank is required to see sustained results Rank doesn’t matter.
Users will see PPC results before organic results
More stability. Results usually last longer. You will most likely see a drop in traffic once
your PPC campaign is over
SEO takes time and even with the best SEO strategies, there is no guarantee that you will outrank your competitors. With PPC, you see results as soon as your ad campaigns go live, provided your bids are high enough.
“Bids” simply mean how much per click your competitors are paying for the same keyword(s).


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