What is Meta Description in SEO?

Updated on June 22, 2021

Just like the description on the back of a book cover, in SEO, a meta description is a very brief paragraph explaining what a search result is about. A good meta description needs to be short, convincing, relevant, and targeted.

Meta Descriptions In Action

Meta descriptions let users searching online see a brief summary of what a link is all about in order to help them decide whether or not to click and read the whole thing.

Crafting a great meta description will not only improve your SERP ranking, but will also help you get more clicks, thereby increasing your website traffic.

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