What is PPC?

Updated on June 22, 2021

PPC is an acronym for Pay Per Click. A PPC marketing campaign is one that requires that a website owner pre-pay a certain amount to have their websites show up in search result pages.

On Google SERP, PPC-powered results usually have a small “Ad” tag to show that it is an advert.

Google, Yahoo! Search, Yandex, Baidu and Microsoft Bing are all examples of Search Engines that support PPC. Of all these three search engines, we usually recommend Google Ads due to its popularity and advanced targeting options.

With most PPC services, you would only need to pay for results; e.g. clicks to your website, or calls to your business.

The goal of SEO & PPC is basically the same — To draw targeted traffic to your website. The major difference, however, is that PPC charges you per click while SEO doesn’t charge you at all.

Another big difference is that SEO, even when done right, takes time to start producing noticeable results, but PPC campaigns do not waste in showing results at all.  For PPC, the big question is “how big is your advertising budget?”

Paid Results ( from PPC) vs Organic Results (from SEO)

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