SEO is an acronym for Search Engine Optimization. It is the practice of organically increasing the quantity and quality of traffic to your website through search engine result pages (or SERPs).
Google Search Console User Interface showing a website’s search statistics.
There are two major strategies used to gain traffic from SERPs (or Search Engine Result Pages);
- SEO (Search Engine Optimization) ==> Organic Search Results
- PPC (Pay per Click) ==> Paid Search Results
A Screenshot showing Google’s Search Engine Result Page